Dentists and Orthodontists on TikTok
The age of TikTok is upon us. You know TikTok is a huge marketing tool when dentists, orthodontists, teachers and even lawyers are using it to get out a message. Interestingly, most dentists on TikTok are using it as a fun office tool to get all the assistants involved. With a large majority of dental offices throughout the United States being "manned" by female dental hygienists it should come as no surprise they want to dance around and have some fun while on the job.
One of the most popular dental offices in Charlotte is owned by Harrisburg, NC dentist Dr. Brian McNeely. Dr. McNeely understands the importance of keeping a dental office engaged and fun as he has been named one of the top dentists in the Charlotte area for several years. It will be interesting to see if he hops on the TikTok bandwagon and allows his marketing coordinator or some of his office assistants to enjoy the TikTok trends.
Another interesting TikTok trend is orthodontists allowing their patients to use TikTok to "shout" them out. Crestview Florida orthodontist Dr. Clay Sims is one of the orthodontists that was first on this trend. While many people that are looking at their TikTok may not see these types of videos, it is all in due time before they do with the TikTok algorithm getting better and better every single day. Remember, algorithms improve when there is more unique data submitted. Every second thousands of videos are submitted to TikTok which allows app to create a fantastic algorithm.
It will be fascinating to see where some of these trends go. We all know that Wake Forest Orthodontist Jason Gladwell will be more than happy to allow his marketing team to do their thing on TikTok so they can give patients the change to mention GO!
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